Advertising, Reverse Engineer, Visual Media

My Turn

Original
[Note: I’m honestly not sure what’s up with the colors on this photo; they’re different from the following. It doesn’t look like this when I open the file normally, and I didn’t intentionally change it. I’ve looked and can find no way to fix it. Sorry about that!]

Typography

Untitled-1

This magazine spread demonstrates good use of typography. The title and “heading letters” (as outlined in dark blue) are all made of sans serif, bold, capital letters. As circled in the second “T” in the original title, the letters are without serifs. I also loved the use of colors in this spread, with the letters and backgrounds. The body (an example is outlined in yellow) is made of a oldstyle font (it looks similar to Times New Roman if it isn’t), which has serifs (as circled in the second paragraph). The title/headings contrast with the body quite nicely, for one because of the contrasting fonts (sans serif vs. oldstyle). The size, color, and capitalization of the title/heading fonts also creates a vivid contrast. The titles are capital, bold, and have bright colors (including white). The body is a standard-sized font, black, with no bold or italics. A third font is shown in the subtitles to the sub-categories. It is an italicized sans-serif with standard capitalization, and I think it creates a nice subtle contrast to both the body and the titles. The standard capitalization and italics make it different from the title and headings, and the colors and sans serif contrast with the black, oldstyle body.

Photography

Draw-over Photography

I know this draw-over looks messy, and I apologize. But hopefully I can make it more clear. This photograph most prominently shows an example of using depth of field. Outlined in orange is, clearly, the main subject of the photo. The part circled is largely what is in focus. Outlined in blue is the part of the photograph that is out of focus, the background. The sun, for one, creates a depth of field because while it is included in the photo, it is out of focus. The flare of the light creates a depth, and the idea of the sun, knowing that it’s far away, creates depth. The other part colored over in yellow is another part of the background. It creates a depth of field because it’s far away–it shows trees across the water, and the bank of the other side. It’s out of focus, not drawing any attention away from the subject, but it’s there to create a sense of depth. I also wanted to note that the photograph is an excellent representation of the subject boldly written across it: Turn Toward God. The person is turned away from the camera, to signify turning, which would not be achieved if the subject was facing the camera as usual.

My Photos

 

I mimicked the original photograph by having my subjects pose facing water. I tried to create the same depth of field, having a far-away background (although I couldn’t get the same idea as the faraway shoreline of the water). I used my DSLR, so I could easily focus on my subject and have the “blurred background” that creates a depth of field. I didn’t do exactly the same pose as the one in the picture, but I had them all “turning towards” the water, so it would create the same effect as the original photograph, turning away from the camera and towards something else.

Conclusion

The magazine layout was well-designed. The contrasting sans serif and oldstyle fonts and the contrasting sizes and colors of the headings and body made it look appealing and elegant. The photography conveyed the idea of the title in front of it, and used effective depth of field. The spread was designed to communicate the idea of “turning toward God” very effectively.

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